Former Salesforce Executive Will Focus on Marketing, Sales, and Partnership Enablement
San Francisco, CA; (March 5, 2019) -- Omada Health today announced that Christopher Cestaro has joined the company as VP of Marketing. Cestaro will lead Omada’s marketing team and go-to-market activities, with a focus on scaling to support the company’s rapid commercial growth and product expansion. Omada currently serves more than 500 enterprise and health plan partners, with more than 225,000 participants on the company’s market leading program.
In his role, Cestaro will focus on enterprise, partner and consumer marketing, while playing a critical role in driving the company’s commercial strategy. He brings over 25 years of experience in marketing, sales, strategy, and business development roles with innovation leaders in healthcare and technology sectors.
“Chris is an innovative leader with demonstrated success ideating, launching and scaling healthcare technology products. He brings an entrepreneurial and business-first approach to marketing,” said Omada CEO and co-founder Sean Duffy. “With extensive experience in the healthcare industry, and a passion for bringing to market the next-generation of solutions to improve the lives of patient and providers, we are excited to have Chris on our executive team.”
Cestaro most recently served as the VP of Strategic Healthcare & Life Sciences (HLS) Partners for Salesforce.com, where he led teams managing the full partnership lifecycle for high growth and market-leading HLS companies. He also founded and led Salesforce’s HLS go-to-market team, focused on industry strategy, sales, marketing and partner ecosystem development. Prior to Salesforce, Cestaro was SVP & CMO for Zephyr Health, and a General Manager for Roche Diagnostics where he built and launched innovative software and hardware solutions for oncology in more than 145 countries.
“It’s such an exciting time for healthcare, as new solutions like Omada are changing how we manage people’s health at scale,” said Cestaro. “Omada is the market leader that created a new model for helping patients take control of their health, and focusing on participant outcomes. Our innovations in medical science, education and coaching, and SaaS technology are creating lasting change for hundreds of thousands of people living with chronic conditions."
Cestaro holds a BBA from Hofstra University, and an MBA from Emory University’s Goizueta Business School.
ABOUT OMADA HEALTH
Omada is a digital behavioral medicine company focused on reducing costly chronic disease in employer and health plan populations. The company offers a personalized intervention for individuals at risk for, or with, obesity-related chronic conditions such as type 2 diabetes and hypertension. Omada is the largest CDC-recognized provider of the National Diabetes Prevention Program, with deep integration experience with leading health plans, outcomes-based pricing, and eleven peer-reviewed studies demonstrating the company’s ability to deliver lasting, clinically-meaningful results. To learn more, visit www.omadahealth.com.