A leading department store retailer with a predominantly non-desk, hourly workforce needed a chronic care partner that could drive meaningful engagement and outcomes, and help manage GLP-1 spend, without adding complexity. Life for the company's associates is anything but linear. Shifts change, priorities collide, and for a large portion of the population, their cardiometabolic health took a back seat. The company sought a solution that could adapt to these realities.
By partnering with Omada in 2023 for diabetes and hypertension management, and implementing Evernorth's EncircleRx in 2025, the retailer consolidated cardiometabolic care into one integrated solution. They expanded coverage to include prevention, weight health, and GLP-1 support and the results have been substantial: over 9,000 pounds lost, improved diabetes and hypertension control, and a streamlined benefits experience that a lean HR team can manage effectively.
The retailer's workforce includes roughly 900 corporate associates and 17,000 non-desk associates across stores and distribution centers. Many do not have company emails or regular access to desktop devices, and traditional one-size-fits-all benefit programs weren't delivering results.
The company faced several interrelated challenges:
The retailer sought virtual care that could support many health journeys through one multi-condition partner. They wanted to reduce complexity instead of layering on more vendors, and needed protection from budget shocks as therapies like GLP-1s evolved.
The retailer transitioned to Omada in 2023 to consolidate chronic condition management under one adaptive, multi-condition platform. Shortly after, the company adopted Evernorth's EncircleRx to create clinical and financial guardrails around GLP-1 use. This allowed for seamless integration between medication management and behavioral support.
To streamline its cardiometabolic care benefit, the retailer partnered with Omada to address the most common chronic conditions among its workforce: diabetes, hypertension, and obesity.
More than a quarter of U.S. adults manage multiple chronic conditions simultaneously, and the retailer's workforce reflects this reality. Since these conditions often overlap and compound one another—for example, obesity can contribute to both diabetes and hypertension—holistic lifestyle support was essential. A one-size-fits-all approach wouldn't work for this complex population, so tailored interventions became key to improving health outcomes and reducing medical spend.
The retailer implemented Omada’s full offering of cardiometabolic care programs, including Prevention through EncircleRx, Diabetes, and Hypertension in partnership with Evernorth. Associates choose their personal care paths to get the tailored support they need to improve their health.
When a member is prescribed a GLP-1 medication by their primary care provider, the member is automatically enrolled into the EncircleRx program. This means that they receive the behavioral support, nutrition guidance, side effect management, and coaching needed to achieve results. The integration eliminates the disconnect that often exists between pharmacy benefit management and chronic care programs. It creates a cohesive experience that supports both medication adherence and sustainable lifestyle change.
For this retailer, the combined solution means:
Because the client has added Diabetes and Hypertension support in addition to the EncircleRx program, each associate's level of support can flex up or down as needed. This might mean lifestyle coaching for lower-risk members and added oversight from Certified Diabetes Care and Education Specialists for Diabetes, Hypertension and GLP-1 Care Track members.
To reach a population where the majority of associates are on their feet without corporate email, the retailer and Omada co-designed a custom engagement strategy.
The retailer’s partnership with Omada and Evernorth’s EncircleRx is delivering both quantifiable outcomes and qualitative value that directly address the retailer's original challenges.
Across Omada's programs, associates have collectively lost more than 9,000 pounds. This is a tangible indicator that the support is not just engaging people, but helping them make sustained changes. Combined with improved management of diabetes and hypertension, this weight loss can translate into meaningful cardiometabolic risk reduction across the population.
Through multi-channel outreach and Omada's adaptive design, the company reaches both corporate and non-desk associates. This includes many who might have been overlooked by more rigid or email-dependent programs. The combination of digital tools, human coaching, and in-person touchpoints provides associates with support they need to participate in the program and benefit regardless of their work environment or tech access.
Instead of juggling multiple siloed point solutions for diabetes, hypertension, weight, and GLP-1 management, the company now relies on one integrated partner. Omada and EncircleRx together address prevention, weight, cardiometabolic risk, sleep, stress, medication support, and GLP-1 oversight. This simplifies vendor management, reduces administrative burden, and creates a more coherent experience for members.
With EncircleRx, the company has set appropriate clinical and financial guardrails around GLP-1 use. The integration connects expensive therapies to behavior change, coaching, and integrated chronic care. This protects the organization from unmanaged budget shocks while ensuring members who may benefit from these medications receive comprehensive support for long-term success.
Grounded in over a decade of experience and more than two million individual care journeys, Omada enables organizations to align their chronic care strategy with how health actually works: unevenly, imperfectly, and uniquely for each person. For this national retailer, the partnership between Omada and Evernorth helped solve core population health challenges. These included unaddressed cardiometabolic conditions, fragmented care, rising costs, engagement barriers, and administrative complexity. The solution delivered adaptive, integrated support that works for real life. For associates, this means a program that adapts to their lives, not the other way around. For the benefits team, it means meaningful outcomes without added burden. And for the organization, it means a sustainable, scalable solution built for today's workforce and tomorrow's therapies.